Madrí Excepcional

In 2022, I supported Madrí Excepcional on its London takeovers at BOXPARK Shoreditch and Camino London to showcase the sizzling fusion of Spanish and British music, art, and food.

​

A sizzling music line-up with South London rapper Ramz and Spanish X-Factor star, Fusa Nocta, as well as rapper Lady Leshurr for the new limited-edition glassware, which included a "Paint your Pint" night.

​

Stunning murals by Madrid's own Sokram and leading London artist, Choots, popping up on Bethnal Green Road in Shoreditch and outside Camino London.

Influencers and media spent the evening enjoying ice-cold Madrí and mouth-watering tapas while flexing their creative skills painting their own pint glass with the help of the event partner Sip 'N Stroke.

​

I supported the creative development for Madrí Excepcional’s Paint Your Pint campaign, part of the brand’s wider El Alma de Madrid platform. I helped shape the visual direction and design assets for the limited-edition glass activation, bringing the energy and street-art culture of Madrid into both digital and in-venue experiences. The campaign invited consumers to personalise their own pint through the Conectada platform, blending bold design with interactive engagement.