SENIOR GRAPHIC DESIGNER
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My name is Harriet Stallard, and I’m a London-based senior graphic designer and art director with a background in brand identity, campaign creation and visual storytelling. I graduated from the London College of Communication, University of the Arts in 2019 with a First Class Honours degree in Graphic and Media Design.

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Since then, I’ve built a career developing distinctive brand worlds for clients across technology, entertainment and culture. This includes leading the complete rebrand and creative direction for Fincore, a global SaaS technology business powering brands like The Pools and LiveScore, and creating campaign work for The Pools including The Parents and True Originals.

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My work is driven by a belief that great design balances clarity, conviction and character. I’m passionate about accessible design and ensuring that creativity and communication are available to everyone. That can mean considering font contrast and legibility or exploring how tactile print and spatial design can play a role in inclusion.

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Rooted in traditional craft such as screen printing, letterpress and analogue processes, my practice blends tactile experimentation with digital precision. I use this approach to create brands that feel authentic, human and built with intent, whether expressed in print, digital, motion or physical space.

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I’m inspired by British avant-garde design and by creatives who challenge convention through both concept and execution. My cousin Ian Stallard and his work at Fredrikson Stallard first encouraged me to experiment fearlessly, and that influence continues to shape how I approach every project.

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Throughout my career I’ve developed a visual language that moves confidently between structure and rebellion, combining clean systems with creative fire. This portfolio brings together a selection of my work from the past few years, including independent projects, client collaborations and complete brand transformations.